Indonesia's Main Takeaways

Consumers cruise into a new way of life
Indonesia has had 21 million new digital consumers since the start of the pandemic (until Q2 2021). 72% are from non-metro/sub-urban areas

Digital merchants take off

98% of digital merchants have accepted digital payments and 59% of digital merchants have started using digital financing. 69% of digital merchants will increase their digital marketing.

→ Digitizing trusted increase engagement with consumers

Resilience gives way to resurgence

Indonesia's Gross Merchandise Value (GMV) is estimated to reach US$70 billion in 2021, up 49% (yoy). By 2025, this value is estimated to have doubled to reach 146 billion US dollars. Indonesia will be the most dynamic digital market

Funding on Track to Reach New Heights

Deal activity rebounds in the first half of 2021, making Indonesia the most desirable digital investment destination (beyond Singapore) The Indonesia Stock Exchange leads with notable listings of regional tech giants.

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